Marketing & Advertising
The Growing Gap Between Retail and Automotive Customer Experience
Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.
Do Trade Shows Improve Sales?
There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Return on Investment (ROI) for...
PROTECTIVE ASSET PROTECTION REVEALS LATEST DEALER SURVEY ON VEHICLE SERVICE CONTRACTS/F&I OFFERINGS
F&I Represents the 2nd-Largest Opportunity for Margin Growth; Concerns Over Claims Adjudication Control & Product Branding CHESTERFIELD, MO (April 16, 2018) – Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty...
Think Tank: What CEOs Could Learn From Reality TV
While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach us something very interesting about what consumers considers valuable. Companies and their executives could leverage this lesson into sales, and some already are....
Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development
Urbandale, IA—April 15, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise...
Zurich Now Available on Darwin Automotive
ISELIN, NJ, April 16, 2018 – Darwin Automotive announced today that it has added Zurich North America’s Finance & Insurance (F&I) products to the Darwin core F&I menu, as well as Darwin digital retailing and service menu. Darwin’s leading F&I...
The Times Union Names Auto/Mate a Winner of the Albany 2018 Top Workplaces Award and Special Award for Managers
Albany, NY – April 16, 2018 – Auto/Mate Dealership Systems announced today that it has been awarded a 2018 Top Workplaces honor by the Times Union. Auto/Mate ranked as a Top Workplace in the midsize category, and also took home a Special Award for Managers. This is...
Witt’s Wise Words: All About Personalization
When is it good to have the “it’s all about me” mentality? Not often, but in this week’s Witt’s Wise Words ELEAD1ONE Partner Bill Wittenmyer breaks down why it’s important to take the “it’s all about me” approach with customers.
Stop Listening to Conventional Wisdom and Start Listening to Your Website Visitors
How would you describe the average visitor to your dealership website? If you are like many of the progressive auto dealerships we talk to every day, you will probably say they tend to be current or returning customers who have made their decision and are very close...
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