Marketing & Advertising
ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of...
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry continues to transform...
Fidelis PPM Adds Remote Auto Repair Convenience to its Prepaid Maintenance to Help Independent, BHPH Dealers Attract More Customers and Sell More Cars
SCOTTSDALE, AZ, April 24, 2018 – Independent and Buy Here-Pay Here (BHPH) dealers will attract more customers and sell more cars by offering shoppers Fidelis PPM preventive maintenance now including at-home or at-work vehicle repair services. Fidelis PPM has teamed...
Compact Cars in Demand
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report takes a...
Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors
Established technology advisor and early LotLinx investor brings years of AI and data-driven experience to the company CHICAGO, April 24, 2018 -- LotLinx, the industry’s #1 Automotive /AI/™, announced today that veteran adtech executive and Founding IAB Chairman Rich...
Where to Find Your Next Great Salesperson? Try Your Favorite Restaurant!
“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the work ethic.” If you’ve heard or said these phrases in your dealership, chances are that you’ve had just as tough of a time hiring and retaining quality sales...
Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches
San Francisco, CA—April 23, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches,...
1-2-1 Mobile Joins CDK Global Partner Program
PRINCETON, NEW JERSEY – April 23, 2018 – 1-2-1 Mobile, a revolutionary marketing activation platform, today announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 1-2-1...
Hard Facts: Email Deliverability Best Practices, Improve Email Deliverability
There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if your emails are landing...
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