Marketing & Advertising
New One-Stop E-Commerce Platform Offered for Ford, Lincoln Dealers
The Shop is now open for dealers at Ford and Lincoln. FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, announced Jan. 16 the launch of a new e-commerce platform for dealer solutions called The Shop. The company’s e-commerce...
5 Predictions for Automotive Websites, SEO, and Pay Per Click for 2024 and Beyond
As we kick off 2024, we thought it’d be a great opportunity get the views of two digital marketing experts in automotive: SmartSites’ Alex Melen and Overfuel’s Alex Griffis. There were no shortage of events in 2023 for the automotive industry–more emerging...
automotiveMastermind Introduces Electric Vehicle & Service-to-Sales Enhancements to its Mastermind Technology
automotiveMastermind (aM), part of S&P Global Mobility and the automotive industry's trusted data and technology provider, has announced significant enhancements to its proprietary Mastermind technology: EV Behavior Driver, Service Portfolio and Service Portfolio...
Driving Dealership Customer Satisfaction and Profits with a Modern Retail Approach
While selling cars looks a bit different in a post-pandemic world, shifts in consumer behavior and advancements in technology have created new opportunities to enhance the customer experience and improve dealership process efficiency. Let’s take a closer look at a...
Artificial Intelligence for Image Compliance and Quality Control
Auto dealers have two common strategies for obtaining inventory photos: in-house staff or outsourcing to professional photographers and lot service providers. Regardless of who takes the photos, ensuring consistent, high-quality images can be challenging. Different...
U.S. Electric Vehicle Sales Reach New Heights in 2023
A record number of electric vehicles (EV) were purchased in the U.S. last year. Kelley Blue Book reported 1,189,051 new electric vehicles (EVs) were put into service. For 2023, EV’s made up 7.6 percent of the market, up from 5.9 percent in 2022. In its release Jan. 9,...
Emerald’s Digital Dealer Welcomes New Managing Editor to Expand Content Strategy
Digital Dealer.com, a leading brand in the automotive industry has hired James Hickey as the new managing editor at Digital Dealer, a brand owned and operated by Emerald, the nation’s leading tradeshow company announced. With a wealth of experience and a deep track...
Impel Expands into Automotive Aftermarket Industry to meet Growing Demand for AI-Powered Customer Lifecycle Management
Impel, the global leader in AI-powered customer lifecycle management and digital merchandising for the automotive industry, announced Jan. 10, 2024, the hiring of Lorie Sharp as Managing Director, Aftermarket. Sharp brings extensive leadership experience in the...
Repair Shops Gain Ground on Dealers for Servicing Cars
Franchised dealerships continue to lose share to general repair shops, according to a study from Cox Automotive. The recent report–Under the Hood: Opportunities and Challenges in the Service Industry –found dealerships accounted for 30 percent of all service visits in...
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