Marketing & Advertising
The 4 Things Used Car Shoppers REALLY Want from a Salesperson
By Michael Renaud, CEO, Alan Ram’s Proactive Training Solutions In this blog, I would like to talk about everything used cars. Lots of the dealerships I talk to are seeing an uptick in sales calls and leads in general. But all we're hearing lately is that shoppers are...
How to Get More Leads with Video
One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointments, and sales.
Space Auto Develops Social Media Playbook for BMW Dealers
The BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital presence, including proven steps for using TikTok and Instagram to drive vehicle sales. It includes everything from recommendations on lighting, production, and copywriting to commenting and tracking social media success.
SVR Tracking Unveils SVR504 Wireless GPS Device With 5-Year Battery Life
SVR Tracking, a leading provider of asset management solutions for the automotive industry, has released its newest GPS tracking device. The SVR504 combines the convenience of a self-powered device with one of the longest-lasting batteries in the industry.
Retaining Top Talent in Your Car Dealership
By Sean Toussi, CEO & Co-Founder, Glo3D.com Why Is Employee Retention Important in Car Dealerships? Employee retention refers to an organization's ability to retain its employees for a prolonged period. It measures the extent to which employees remain with the...
CarGurus Releases its Ninth Annual Top-Rated Dealer Awards
CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles, announced its ninth annual Top-Rated Dealer Awards. The longest-running program of its kind, the awards honor dealerships that provide car shoppers with a consistent track record of exceptional service, guidance, and support.
Digital Dealer Tampa All-New Conference Tracks
Join us at Digital Dealer Tampa for networking, actionable sessions, and innovative solutions. The Tampa conference program will include new session formats and conference tracks that are designed to give you a game plan on how to react to the latest trends in the...
Service Writers or Trusted Advisors? Time to Invest in Training
By Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions Well-trained service advisors are pivotal to a dealership’s success. Great service advisors sell in the lane and boost RO dollars, while inexperienced ones simply write work orders. There are...
10 Reasons Technicians Leave Dealerships
By Leonard Buchholz, Sales and Marketing Manager, DealerPro Training Not only are we facing a serious defection in customers at 3-5 years of ownership, we are also having a crisis in keeping good people on hand to serve these customers. Trained, quality personnel are...
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