Marketing & Advertising
GM Workers Approve Union Contract; Ford, Stellantis on Pace to Pass
Despite concerns that resulted in a closer than expected vote, General Motors (GM) union workers approved the deal negotiated by United Auto Workers (UAW) union. The deal was supported by roughly 54% of the more than 34,700 autoworkers at GM who voted, according to...
A Third of Dealers Still Lost Concerning Key Components of Safeguards Law Compliance
There has been plenty of chatter leading up to the new Safeguards law that went into effect earlier this year. Among many other components to the legislation and new requirements, the law requires auto dealerships to obtain clear and informed consent from website...
CarGurus Agrees to Fully Acquire CarOffer, Will Buy Back $250M in Stocks
By James Hickey Managing Editor, digitaldealer.com CarGurus will acquire the remaining minority equity interests in CarOffer for $75 million through an all-cash transaction, a deal expected to close next month. CarGurus acquired a 51% stake in CarOffer in 2021 with...
Despite UAW Strike, October Auto Sales Surpass Previous Month Totals
By James Hickey Managing Editor, digitaldealer.com October new-vehicle sales in the U.S. continued to remain strong despite worries the effect of the United Auto Workers (UAW) strike would have, as initial estimates show the seasonally adjusted annual rate (SAAR) came...
Automotive Marketing’s 10 Commandments: Essential Daily Principles for Teams & Marketers
Insights from James Kurtenbach, Director of Marketing, Schomp Automotive In today's dynamic automotive landscape, one tool can turbocharge your success: first-party data. Join James Kurtenbach, Director of Marketing at Schomp Automotive, as he takes the stage at...
DriveCentric: CRM As You Know It Is Dead
DriveCentric Advertorial DriveCentric is the Automotive Software Your Dealership is Missing. Your CRM sucks, and it’s about time someone said it. Gone are the days when CRM was a mere data vault gathering digital dust. The landscape of yesteryear’s Customer...
Implementing a Mobile-Friendly Approach to Online Parts Sales
In an era where smartphones are as much a part of us as our limbs, the way we shop has transformed dramatically. No longer are consumers bound to desktops; they're now exploring, comparing, and purchasing right from the palms of their hands. Current data reveals a...
One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships
One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with Autosoft’s dealership...
How Does Google Analytics 4 Impact Call Monitoring?
Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) operated on three...
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