Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been deliv

State arrests dealers for failing to pay taxes, according to Used Car News. The state of Florida recently cracked down on several auto dealers for not paying their sales taxes. William C. Brunes, the former operator of VIP Auto Showroom LLC, a used-c

Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a

Lexus and Hyundai rank highest among automotive manufacturers based on consumer-written dealership reviews, according to the Consumer Rating Index (CRI) for Auto Manufacturers released by DealerRater today. CRI rankings were calculated by averaging c

Experian Automotive today announced the newest addition to its suite of portfolio monitoring services, Lender Triggers™. This new tool is designed to help automotive lenders better monitor changes in loan status on their portfolio, including whethe

The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined

John Gilliss, owner and operator of Friendly Kia in New Port Richey, Fla, isn’t a dealer to waste money or good ideas. He is achieving both objectives by utilizing technologies that deliver fast return on investment while continuing to provide oper

Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

Last Corvette retrieved from museum sinkhole, according to Detroit Free Press. The mangled remains of a powerful Corvette — barely recognizable to its former owner — were pulled from the depths of a sinkhole at a Kentucky museum Wednesday, comple