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DealerRater and Dataium Report: Car Shoppers 5.3 Times More Likely to Convert to a Lead When Dealers Have Positive, Consumer-Written Online Reviews

Positive online reviews that provide employee-specific information drive website traffic and leads to car dealers, according to a recent study from DealerRater, the world’s premier car dealer review website, and Dataium, the largest aggregator of o
May 12, 2014
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AutoPoint Platform Helps Lexus of Seattle Enjoy 20 Percent Year-Over-Year Customer Pay Increase In Competitive Market

AutoPoint, the leading platform that drives improvement in auto dealer fixed operations, today announced that since installation, Kuni Lexus of Seattle averages more than $2.7 million in annual upsell revenue. In addition, in the first quarter of 201
May 12, 2014
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Auto/Mate Spring Survey Reveals Auto Dealers On Board with Customer Loyalty and Rewards Programs

Auto/Mate Dealership Systems announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are
May 12, 2014
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Digital is the New Black

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri
May 12, 2014
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How to Best Use Manufacturers’ Lists To Connect With Your Next Sale

When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an
May 12, 2014
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Is It Time to Move Your CRM to the Cloud?

During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and p
May 12, 2014
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Fixed Ops Challenges Are Coming: Are You Ready?

Service departments across the nation are gearing up to handle the overwhelming demands that are coming due to large numbers of recalls, particularly with GM vehicles. With over four million vehicles recalled to date in 2014, dealerships need to be r
May 12, 2014
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Looking Beyond the Dealership

There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily
May 7, 2014
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Why Customers Object

Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus
May 5, 2014