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Subaru suing CA dealership for alleged false customer surveys

Subaru suing CA dealership for alleged false customer surveys, from autoblog. Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the ro
Feb 17, 2015
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New Opportunities for Dealerships as Automobile Buyers Embrace Digital

New Opportunities for Dealerships as Automobile Buyers Embrace Digital, from Wired. The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at eve
Feb 17, 2015
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Trucks Add Fuel To Lease Fire

Swapalease.com, the nation’s largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those
Feb 17, 2015
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eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue

eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue, from Virtual-Strategy Magazine. DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software s
Feb 16, 2015
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The Four Buckets of Customers

The Four Buckets of Customers, from AutoPoint. We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagu
Feb 16, 2015
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AutoHook by HookLogic Wins Automotive Website Award for Marketing Innovation

AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for
Feb 16, 2015
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AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot

AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot, from Philadelphia Business Journal. AAA Mid-Atlantic has decided to expand into used-car sales, adding to a growing list of services it offers beyond roadside assistance and auto in
Feb 13, 2015
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Don’t Just Offer Certified Pre-Owned Vehicles, Market Them

Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto. Is that new used-car superstore actually you? With all of those once-new models about to re-enter the market as used vehicles, expect a 2015 decline in pre-owned prices. W
Feb 13, 2015
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An Exclusive Interview with Doug Callahan and Suzanne Cochrane of Helm Brothers

Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one of the most successful in the country. The store began as a Studebaker franchise in 1934. After growing up working at the dealership, Doug an
Feb 12, 2015