Is Guerrilla Social Media A Good Strategy?, from Magnum DealerFocus. It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setti

Leveraging Inbound Calls to Improve the Sales Process, from Speed Shift Media. Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to you, this is your chance to strike while the proverb

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a

Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?, from Jennings Social Media. While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really he

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be

Overland Park, Kan., February 17, 2015 – NCM® Associates (www.ncmassociates.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting and management training, operations Benc

Car shopping by smartphone poses challenges for dealers to innovate, from The Buffalo News. Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at a Red Lobster in Traverse City,

A trend in its infancy: A few new-car dealers now offer full line of property coverage, from Omaha.com. Most of the time, buying a car and buying insurance for your car or other property are separate transactions. But a few Midlands new-car dealers a

5 Things We Read This Week: February 9-13, from 3 Birds Marketing. Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Eng