Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real estate on a search results page (SERP), convey more information about your products and services but they also do it for the same CPC as you would pay for a

The annual budget process has long been a source of contention in dealerships. Department heads and mid-level managers begrudge the amount of time they must spend working on the budget, while owners and general managers worry about a lack of confiden

It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world hasn’t been very kind to direct mail– often relegating it to the bottom of the m

KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater insight into the Return on Investment (ROI) of Safety, we completed a State-wide study of 420 KPA customers in the State o

What you need to know about how online research puts car shoppers in control, from Santander Consumer USA. Ah, the good old days. A bygone era when a car shopper would: see a newspaper ad or TV commercial visit the dealership to troll your lot for th

DealerPager Launches New Messaging Platform for Fixed Ops, from Auto Remarketing. DealerPager.com has a new custom messaging platform available for dealerships, designed to send custom text notifications to vehicle service clients. With mobile usage

Measuring and Managing Customer Profitability, from Customer Think. The only value a company will ever create for its shareholders and owners is the value that comes from its customers–current ones and new ones acquired in the future. To remain com

What Car Salesmen Are Going to Disney to Learn, from Time Magazine. How your Chevrolet dealer is taking lessons from Disney, Apple and McDonald’s What do Disneyland and Chevrolet have in common? Car dealers. Chevrolet—by far the largest-selli

What Does Cheating Teach Your Employees?, from AutoPoint. Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI