February 18, 2015. Take 5 Solutions, a leader in multi-channel marketing, and Mitsubishi Motors North America, Inc. (MMNA), announced today that MMNA’s CRM department has formed an exclusive arrangement with Take 5 Solutions. This collaboration com

Urbandale, IA–February 24th, 2015–Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory vid

It was the talk of NADA in San Francisco: The service revenue upside is enormous, and dealers need to pay attention. Why? Thousands of local service shops have closed since 2001, while 47 million more vehicles have hit the road. With the average car

So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Fac

In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power Information Network® (PIN) from J.D. Power & Associates®, Millennials (also known as Gen Y, or th

Everyone is bombarded with study results including those of us in the auto industry. If you look hard enough, you can find data to support almost every issue. Over the last few years, studies have shown that dealership visits were down to a range of

10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right

We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their kids. But, my ultimate smartphone pet peeve is re

In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond