Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our prod

Service and Millennials: The Keys to Winning Their Business, from Dealer Marketing Magazine. Keeping the service bays full along with a constant flow of customers in the service drive is key to the profitability of any dealership. Many dealers choose

IRVINE, CALIF, March 2, 2015 – AutoAlert, LLC., North America’s premier data mining and sales opportunity and retention provider, announced today the integration of Experian Automotive’s AutoCheck® vehicle history reports to its Deal Sheet

5 Keys to Sales Strategies in Automotive Repair, from FastTrak. A sales strategy is a plan that positions a company’s service offering in such a way that a competitive advantage is gained. A successful strategy will provide methods that allow sales

How Customer Training Leads To Retention, from AutoPoint. With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehic

Service outsources small stuff, from Automotive News. Dealerships free to focus on customer satisfaction goals As dealers everywhere press their service departments to improve customer-satisfaction results, some Florida stores are outsourcing their m

Auto Dealers Can Fight Price Competitors, Says Cars.Com CEO, from Wards Auto. Cars.com says its new RepairPal Certified program differentiates dealerships from national car-repair chains. Dealership service departments that get good online customer r

Vboost 2.0 Increases Viral Shares, Views and Response, with More Customer Options and Flexibility Huntington Beach, CA – March 2, 2015 – Vboost Inc., (www.vboost.com), a viral marketing company focused on the auto industry, today announced the

Dealership compliance practice helps ensure the business’s integrity to various federal and state consumer finance, identity theft, and employee health and safety laws. Dealers are wise to give compliance its due respect. Federal and state regulato