Don’t Use an Auto Dialer Without Regulatory Backup, from Dealer Marketing. Quick question: What, exactly, is an auto dialer? If you’re able to answer, you’re lying. At least in the eyes of the law. In courts across America, lawyers are debating

Special Finance Commitment, from Dealer Strong. Are you on the 36% or the 64% team? Trust me – you want to be on the 36% team but it will take special finance commitment. In this post, I will explain the 64% team (and why you don’t want to be on

This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not s

NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive, from Forbes. Mark R. Rosekind has taken the helm of the National Highway Traffic Safety Administration (NHTSA) at a critical juncture for the federal agency. Not only did

Delphi car driving itself across the country, from CNET. If there remains any doubt that autonomous cars are on their way, automotive-equipment maker Delphi intends to crush it by letting one of its self-driving research vehicles drive across the cou

Tesla to Upgrade Cars Through the Internet, from The Wall Street Journal. Auto maker seeks to add features, like autonomous driving, directly to Model S owners Tesla Motors Inc. is positioning itself as a software company, as well as an auto maker,

6 Ways To Quantify The Business Value of CRM to Your CEO, from Business 2 Community. So, you are a CMO with a strong zest for implementing CRM into your marketing initiatives. You recognize that automating social media and drilling deep into your cli

40 Percent or More of Your Website Traffic Comes from Mobile. Are You Ready?, from NCM Institute. You build a website thinking that customers will take the time to go to a computer and do their research. After all, they’re going to spend thousands

What Google’s Knowledge-Based Trust Proposal Means For Your Car Dealer Website, from Driving Sales. Link building has long been the back bone of any SEO campaign but that may change in the future with the introduction of Google’s proposal