Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important —

With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to be living on borrowed time. Franchises were closing by the hundreds as buye

The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly limitless opportunities to find more customers and exp

Automotive Sales Could Grow 24% if Retail Experience Improved, from Driving Sales. 56% would buy more often if the dealership process was not so difficult New research from DrivingSales identifies how the growing gap between consumer expectations and

Toshiba Introduces New Power MOSFET Gate Driver for Automotive Applications, from Toshiba. IRVINE, Calif., March 31, 2015 — Toshiba America Electronic Components, Inc. (TAEC)*, a committed leader that collaborates with technology companies to crea

The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were making their ma

Want more clients? Use these social media strategies, from CNBC. Social media has made it to the financial advising industry, and it can be very powerful—if you know how to use it. If you have good content, people will read it. But if you have grea

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing, from Search Engine Land. Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobil

12 Best Practices That Help Sales Managers Make Their Teams Successful, from Alternatives. Evidence repeatedly shows that turning around a sales team starts with turning around the sales manager, advises Walter Rogers in the Salesforce.com blog.�