52% of callers that do reach an agent in sales do not obtain the customers’ information. At the 18th Digital Dealer Conference & Exposition, we will present more mind-blowing stats, give you the tools you need to learn how to fix what you m

Cross-Generational Selling Important as Ever, from WardsAuto. Veteran F&I managers selling to young buyers, and junior F&I managers selling to older buyers must learn a thing or two. Older dealership finance and insurance managers, especially

New Autotrader Study: Consumers Want Big Changes to the Car Buying Process, from Automotive Finance & Insurance. ATLANTA, March 31, 2015 /PRNewswire/ — Autotrader’s Car Buyer of the Future study, which was released today, shows that

Ensuring Auto Care Financial Success, from Shop Owner. Can you point your company in the direction of financial success, step on the gas, and then sit back and wait to arrive at your destination? Not quite. Any business owner knows you need to make n

Dick Hannah Honda has been Vancouver, Washington’s No. 2 Honda store for years. Recently, General Manager Joe Orr and his team executed a new targeted marketing strategy that lead them to become the No. 1 Honda dealership in their district. As a re

Valet of the future may park your car remotely, from Fox News. “I hate having to look for parking spots,” said graduate student Claire Bergman as her test car passed a series of occupied spaces in a Georgia Tech campus lot. “If I co

Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN — March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fi

Dealer’s voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors whe

Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems