Understanding Direct vs. Indirect Dealership Website Referrals, from DealerADvantage. Making sense your dealership’s website referrals can be a complicated process. But at a basic level, it’s easy to divide referrals into two simple cate

Is Your Website Alienating Customers?, from Automotive Digital Marketing. I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrive

Mishandled Phone Calls Are Costing You Money, from Dealer Marketing. Call volumes to dealerships are up significantly, outpacing Internet leads by 4-1, according to ADP Digital. There are numerous reasons for this, including the proliferation of smar

Tips to help manage the spring service rush, from Dealernews.com. SEO seems like a solitary endeavor to many people. After all, most companies have one person or one small team dedicated to producing content, making onsite tweaks, and building extern

Tips to help manage the spring service rush, from USA Today. Three out of four drivers polled worldwide say they would consider buying their car entirely online, a new survey finds. Already, 80% of drivers surveyed in eight countries say they are usi

Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales, from Bloomberg Business. Nickel demand from the auto industry is set to rise as much as threefold in five years as output of electric and hybrid cars gathers pace, according to Russia’s la

salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new In

How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we’re starting to see some trends in the way that digital marketing is being handled. In some cases, dealers a

What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK – Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as