Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strat

 Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will review the importance of creating an engaging, conversion focused website that drives greater advertisin

How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter a

Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss.  How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are you using it properly and do you know how to read

Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results diffe

Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I heard another trainer say that there are as many funerals occurring for BDCs rig

Your dealership isn’t the building, the cars in the lot, or the ads you put out in your market. No, your dealership is your people. Your employees: you know, the ones who wake up every day (hopefully) eager to make that quota, to complete that tran

At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won’t want to miss 100+ sessions, workshops and case studies! Here’s a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobil

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0%