Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixt

NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, t

ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers’ Choice Awards. This year marks the second time that Auto/Mate h

LA CROSSE, WI – Authenticom is thrilled to announce the hiring of Patrick McKeever, Senior Sales Executive. As LeadiD’s previous Director of Market Development, Patrick brings over 14 years of automotive industry experience to the company. Prior

Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection. Set your shop apart with this basic business principle: Wow them with your branding. Because even for the little guys, brand

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs onGoogle searches, said Mr. Ame

Customers, used to buying virtually everything on the internet, expect an Apple Store experience and no longer are willing to put up with the extended length of time it takes to buy an automobile. Automakers and their dealers finally recognize this r

I can easily pin the origins of my distrust of Chrysler to around 2 years ago. The Dealer group I was working for at the time had just received a report from Chrysler, showing that our internet closing ratio had dipped over a 3 month span for reasons

  There is no question that major auto manufacturers and brands have found success with social media in recent years, particularly with Twitter. In fact, numbers released by MarketShare late last year revealed that Twitter accounted for $716 mil