Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertisin

To satisfy today’s hyper-connected consumer, you need a holistic approach. In today’s instant digital world of Uber, GrubHub, and Amazon (accentuated by their latest foray into one-click shopping via the Dash button), the rules of custome

Recently the Harvard Business Review published an article The Technology Trends That Matter to Sales Teams. This article hit the nail on the head when it came to identifying the impact technology has had to sales as we know it. A tool that sales pe

Prevent Duplicate Entries Insightly customers have asked us for duplicate checking features, which is a good idea that will move up our request list as it gets more votes. While we all wait for that to move up the priority list, an extra step can sav

Let’s start with Social: Reputation Management & Customer Service You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and

Domestic Cars & Trucks Showing Aggressive Monthly Deals Under $200 Per Month CINCINNATI, OHIO (May 20, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalea

Sigma becomes the first provider to offer pay-by-text and Interactive Voice Response (IVR) technology to Auto Master dealers and lenders. Fort Worth, TX – May 20, 2015 – Sigma Payment Solutions, the first and only auto loan payment processing pro

MONTEREY, CA – The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer

We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engag