If you’re searching for automotive repair marketing and advertising strategies, this source is a great start. Owning a small business takes more than daily work. Marketing your message to the right group of people is important. You want paying cust

The used-car marketing side of the auto business is changing fast, and you can’t rely on old strategies. If you’re going to thrive, step it up and enter the new era of digital marketing. Here are four ways to do that. First, your used-car operati

It seems as if everything is getting smaller this days. Don’t believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half gallon, didn’t ya? The whole concept of shortening things up created a multi-billio

One of the most important things about being successful is also one of the simplest. My belief is that developing a culture of care insures your success. Today let’s look at this together in greater detail. About Your Family Most of us understand t

You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to the

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video

New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to

There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a dealership’s total revenue, they account for 60% of net profits. In general, when a service departme

Unrealized opportunities for profit occur all too often in the F&I office. At the recent Industry Summit in Las Vegas, John Braganini, principal, Great Lakes Companies, and Steve Veldkamp, director of training, Great Lakes Companies, faced the is