If we’re honest, most of us will admit that we have favorite clients and customers. Maybe they earn that status by forming the biggest slice of our revenue pie; maybe they renew their contracts year after year without question, or maybe they’re s

It all comes down to customers. Without them, there’s no reason to be in business. The best business plan and greatest product in the world are meaningless if potential customers aren’t located, marketed to, enticed to check out what you’re sel

One of the most important responsibilities of customer service teams is responding to customer inquiries quickly. It’s the first step to making customers happy. If you wait too long before getting back to customers, they’ll become frustrated and

The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors,

The pace of change continues to accelerate in the B2B sales landscape. Corporate buyers have increasingly greater access to information, across multiple platforms, and in many formats, placing them in greater control of their purchasing process than

Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions a

Why is it that auto finance isn’t more about the auto? Let me explain the question, which I have been thinking about for some time now. The “cool” part of auto finance is the auto. It is the physical element, the reason why the borrower is borr

Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let’s start with the true definition. The dictionary defines “autopilot” as a: “device for controlling an aircraft or oth

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creature