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Successors: Bring Value
Here’s a new concept, successors: bring value! The opportunities are endless – your dealership is a multifaceted, financially complex business, employing hundreds of different types of people, and accounting for millions of dollars in sales.
Jun 24, 2015
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Distance May Still Make the Heart Grow Fonder
It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a relationship with the customer to build loyalty. A quick look at different automotive studies shows ho
Jun 24, 2015
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3 Ways Dealer’s Address Efficiency, Transparency Challenges
It’s time for a little truth-telling. Let’s start with TrueCar. As a matter of principle, dealers don’t like the company. And who’d blame them? TrueCar essentially tells customers, “we’ll set you straight on a vehicle price before you con
Jun 23, 2015
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The Core of Business Growth
Question: Is your dealership and its team members working under an all-encompassing business plan and processes or are you with the majority of dealerships riding on that vicious merry-go-round procrastination cycle? In a world of illusion – tr
Jun 23, 2015
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A New Claim for Bad Dealer Acts: Private RICO Suits
We all know that today’s automotive retailers are not part of an organized crime syndicate. However, some don’t view it that way, and are alleging that dealerships are part of a “racketeering enterprise,” leading to recent RICO claims against
Jun 23, 2015
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Capture, Conquest and Close
Remember the days when print was the dominant medium for dealer advertising? Many thought that would never change. They were proven wrong by the succession of new media that began with the dawn of the Digital Age and continues with the proliferation
Jun 23, 2015
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Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business
Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers recognize the value of automobiles that “learn” and adapt to the behaviors of drivers. Cars recognize their drivers
Jun 23, 2015
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5 Secrets To Make Lead Generation Work For You
Yin Yang is perhaps the most known and documented concept used within Taoism. With Yin/Yang, two halves come together to create wholeness. Examples abound in everyday life: night and day; sun and shade; art and analytics. Inbound and outbound mark
Jun 23, 2015
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Make Customer’s Drive to Your Virtual Car Lot a Breeze
Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships. In a recent Accenture survey of 10,000 automotive consumers, 62% said they researched their veh
Jun 23, 2015