There's a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing

Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.

If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a

Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part of a dealership’s revenues. Spending the time to source, quote and negotiate 130 categories of

The Best Ones Are Winning Coaches Most people when asked what a leader looks like respond by identifying various titles such as: certain presidents, maybe senators, scientists, governors, military leaders, various business leaders, and…successf

I wrote in this column a few months back concerning the expansion by GM and Chrysler Fiat stop-sale directives on new vehicles to include used vehicles as well. The question for dealers at that time was whether a manufacturer could prohibit a dealer

Do you have a vision for your business but are unsure how to get there, or feel like issues keep getting in the way? Have you ever considered how you would overcome the feeling of being blindsided by the unexpected? Most of us go through the day with