You could feel the winds of change from NADA all the way to the east coast,...and not just for the manufactures.  Today’s automotive retailer has to deal with new technologies that are not only available

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish.

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for 2016. See the below chart to identify which truck segments are feeling the greatest YOY

When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has

After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,

The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to present 100% of their products to 100% of

Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.

Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with. Making your car ad stand out is a key part of selling a vehicle online.