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Automotive Marketing Automation – Myth and Facts

As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means.
May 9, 2016
Posts News

What Women Car Shoppers Want

Women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they manage household expenses and in essence are the family bankers.
May 9, 2016
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Customer Service 101: Why Your Fellow Employees Might Be Your Most Important Customers

Imagine, if you will, it’s 5:25 p.m. nearing the end of a busy workday. A colleague is rushing to get an important package shipped out to client, and can’t find the right type of packing materials anywhere
May 9, 2016
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Black Book: Both Cars and Trucks See Increased Depreciation Over Last 12 Months  

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season.
May 9, 2016
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Difference in Price – New vs. Used Lease  

National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon 4WD SLE, and a 2016 GMC Sierra
May 9, 2016
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Black Book and HP360 Sign Distribution Agreement to Market Bullseye Prospecting for Automotive Dealership Clients  

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360
May 9, 2016
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Used Car Market Insights – Week of May 4, 2016

This week’s Black Book Market Insights report identifies a potential new trend that may signal that the end of the spring market may be around the corner. Many car segments saw weakening retention,
May 4, 2016
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A Dealer’s Evolutionary Velocity Journey in Used Vehicles

Nearly a decade ago, I met Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, N.Y. At the time, Benstock thought he was doing pretty well in used vehicles.
May 3, 2016
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Is Your Dealership Forward Thinking? Really?

How well does your dealership adapt to new techniques for improving sales? Do you adopt new strategies, or do you prefer to 'do it the same way'? Is your dealership up-to-date on the latest buying trends
May 3, 2016