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Black Book: Sub-Compact Cars Depreciated Significantly from A Year Ago

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by -0.5% during May. Cars overall saw slightly higher depreciation during May at -1.0%,
Jun 6, 2016
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YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Jun 6, 2016
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The Paradox of Progress

In taking a detour this month I want to share with you something I have been observing in some stores which frankly are holding back business achievement. This article will be a living testament as to why
Jun 3, 2016
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The Implications of Rising Dealership Real Estate Values

Dealership real estate is an increasingly important factor in dealership valuation.  Commercial real estate prices have risen significantly in recent years, and buyers are able to gain very attractive real
Jun 3, 2016
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Four Ways to Keep Peace in the Family Business

“If I thought my business would hurt my family, I’d sell it!” exclaimed my client. I wish I had a dollar for every time I’ve heard this same concern from business owners. In contrast, the dream for most
Jun 3, 2016
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izmoauto Solution Provides a Complete Website to Auto Body Shops in Minutes

izmoauto (www.izmoauto.com), today announced the availability of No Assembly Required™ websites for auto body and auto repair shops. These search engine-friendly, mobile-optimized websites are up
Jun 3, 2016
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Protecting Your Culture in an Age of Entitlement

Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, "You owe me because I show up and belong, not because I step up
Jun 3, 2016
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Automark – FCA Digital Case Study

Since 2012 Automark Solutions LLC has been optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools.
Jun 3, 2016
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Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

In this blog, I’ll share the consumer viewpoint so dealers can better understand their state of mind and why, in the end, dealers should embrace recall customers.
Jun 3, 2016