Just as one baseball glove does not fit all who play baseball, one “all-encompassing” marketing suite or strategy does not fit all in the automotive business. Think about how our industry views vendors.

Team Mighty will be riding for the third consecutive year in the Atlanta Tour de Cure to raise money and help make a difference in the fight to stop diabetes

Simple Website Plug In helps Auto Dealers Personalize and Localize Websites by Delivering Geo-Specific Campaigns based on Consumer’s Location

All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal.

In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple social media platforms, and dynamic retargeting to increase

This week's Black Book Market Insights report looks at valuation activity from the first week of June, showing Full-Size Vans as the only segment with a positive change in values. Minivans and small pickups

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports sixteen lease offers currently under $199 per month, and thirty-six deals under $299 per month.

If you're a social media manager, your day is busy. Sometimes, at the end of the day, you feel like all you did was spin your wheels. The boss is breathing down your neck waiting for results and you're

Prior to the Internet, the only way consumers could gain knowledge about a particular vehicle they were interested in purchasing was to visit a dealership. Today, however, dealership visits are down,