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5 Tips For Training Your Millennial Salespeople

The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?
Jun 15, 2016
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Where Email Marketing Falls Short

Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies
Jun 15, 2016
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Happy Employees Lead to Productive Dealerships

The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity
Jun 15, 2016
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The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information,
Jun 15, 2016
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Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled,
Jun 15, 2016
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Think Tank Tuesday : It’s All in the Detail [VIDEO]

When you're creating your marketing strategy you usually have the bigger picture in mind. Often times, we lose sight of the smaller details. It may not seem that big of a deal but the things we overlook
Jun 14, 2016
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Used Car Market Insights – Week of June 14, 2016

This week's Black Book Market Insights report looks closely at which segments are continuing to face heavier-than-normal depreciation, particularly over the last month. Smaller cars, including the
Jun 14, 2016
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How to Stop Vendor Finger Pointing

One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?
Jun 14, 2016
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Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars
Jun 14, 2016