To date, according to Automotive News, almost half of 475,000 owners and lessees of Volkswagen AG diesel cars sold in the U.S

For decades, the automotive industry was a technological backwater full of missed opportunities. Now, automakers worldwide are responding to new challenges with high-tech solutions.

With an increasingly competitive marketplace challenging traditional business models, protecting intellectual property in the automotive industry has never been more vital.

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.

Are all your teammates in alignment with where you want to go?

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry,

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.  In order to keep up with consumer wants