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How to Find and Convert More Car Buyers with Digital Marketing
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers
Oct 20, 2016
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‘Mirroring’ Tech Allows Cars to Work Like Smartphones – but Integration Not yet Seamless
According to the J.D. Power 2016 Smartphone Automotive Mirroring Report released Tuesday, that wish is moving closer to reality.
Oct 20, 2016
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Black Book Records Largest Weekly YTD Decline in Car Values
Whether a seasonal trend or a sign of things to come, Black Book recorded the largest year-to-date weekly decline in car values last week. Trucks also recorded a sizable drop in values.
Oct 20, 2016
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The Big Auto Short: The Next Subprime Lending Bubble Could Be About to Burst
For years now, the U.S. auto market has been booming as manufacturers, dealerships and consumers have benefitted from record-low borrowing costs, spurring ravenous
Oct 20, 2016
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Costly Lesson Shows No Car Dealer Can Fly Under Radar, Attorney Says
Attorney Tom Hudson says it shows something when a federal regulator with a reputation of aggressiveness found its way to a used-car dealership in northern Colorado.
Oct 20, 2016
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Have Dealer Discounts Gone Too Far?
Dealer discounting for both service and sales have gone entirely too far. This discussion will focus upon service, and we'll address sales in our next discussion.
Oct 20, 2016
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Dealership Service Advisers Should Sell Pre-Paid Maintenance Plans
Too often, though, dealers introduce these programs as F&I aftersales products, but fail at integrating service into this process. When that happens, advisers may misunderstand how
Oct 20, 2016
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Just a Gimmick? Or Are Giveaways Really Needed?
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more
Oct 20, 2016
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Communicate Your Dealership’s "Why" With Video
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.
Oct 20, 2016