Q

Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

Q

Pages

Posts News

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers
Oct 20, 2016
Posts News

‘Mirroring’ Tech Allows Cars to Work Like Smartphones – but Integration Not yet Seamless

According to the J.D. Power 2016 Smartphone Automotive Mirroring Report released Tuesday, that wish is moving closer to reality.
Oct 20, 2016
Posts News

Black Book Records Largest Weekly YTD Decline in Car Values

Whether a seasonal trend or a sign of things to come, Black Book recorded the largest year-to-date weekly decline in car values last week. Trucks also recorded a sizable drop in values.
Oct 20, 2016
Posts News

The Big Auto Short: The Next Subprime Lending Bubble Could Be About to Burst

For years now, the U.S. auto market has been booming as manufacturers, dealerships and consumers have benefitted from record-low borrowing costs, spurring ravenous
Oct 20, 2016
Posts News

Costly Lesson Shows No Car Dealer Can Fly Under Radar, Attorney Says

Attorney Tom Hudson says it shows something when a federal regulator with a reputation of aggressiveness found its way to a used-car dealership in northern Colorado.
Oct 20, 2016
Posts News

Have Dealer Discounts Gone Too Far?

Dealer discounting for both service and sales have gone entirely too far. This discussion will focus upon service, and we'll address sales in our next discussion.
Oct 20, 2016
Posts News

Dealership Service Advisers Should Sell Pre-Paid Maintenance Plans

Too often, though, dealers introduce these programs as F&I aftersales products, but fail at integrating service into this process. When that happens, advisers may misunderstand how
Oct 20, 2016
Posts News

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more
Oct 20, 2016
Posts News

Communicate Your Dealership’s "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.
Oct 20, 2016