The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries

Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey?

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,

More and more people are looking for their next vehicle online. That’s changed the nature of brick-and-mortar shopping, with many buyers starting the process digitally and finishing it at the dealership.

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.

Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey

J.D. Power found significant disparity in satisfaction levels when examining customers’ choices of their dealer. Among customers choosing their dealer based on getting a good deal,

But that’s changed. Car consumers today go to fewer websites, and instead rely more on search-engine marketing as an express lane on their car-buying journey.

ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced changes to its auction management teams at ADESA Houston, ADESA Memphis, ADESA Seattle