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Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same
Dec 13, 2016
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53% of Users Who Tweet at a Brand Expect a Response Within the Hour

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,
Dec 13, 2016
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Hard Facts: Live at Google NYC [VIDEO]

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 13, 2016
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Do I Need a Separate Facebook Account for Business?

Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch
Dec 13, 2016
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The Big Easy Survival Guide for NADA100

It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes
Dec 7, 2016
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DealerSocket iDMS Integrates with FetchAQuote.Com to Provide Car Buyers with Faster, More Affordable Auto Insurance

DealerSocket’s newly launched iDMS platform for independent dealers has integrated with FetchAQuote.com (also known as Fetch), an electronic auto insurance service.
Dec 7, 2016
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A Simple Checklist To Prevent Employee Theft

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his
Dec 7, 2016
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Customers Are “Hooked On a Feeling”

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going
Dec 7, 2016
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Training That Wasn’t

Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.
Dec 7, 2016