Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

EasyCare has been named one of America’s “Best and Brightest Companies To Work For” by the National Association for Business Resources (NABR), the company announced today.

myKaarma CEO Ujj Nath discusses the importance of effective communications with recall customers in this short video blog.

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers

Holman Automotive, one of the largest privately-owned dealership groups in the United States, with over 38 retail franchises 17 brands from the East Coast to the Pacific Northwest,

UpdatePromise's New Integrated Electronic Signatures feature is another example of how this burgeoning company is making its clients' lives easier.

On this episode we are going to talk about the importance of being prepared and ready to crush it every day.

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not,