Posts
News
The Gaps Between Millennial Expectations & Reality In the Service Drive [VIDEO]
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Feb 17, 2017
Posts
News
The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships until they found one they liked, then spent the day wrapping up the purchase. Not only was this
Feb 17, 2017
Posts
News
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine
Feb 16, 2017
Posts
News
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking, task for dealerships. But it’s sometimes after that decision has been made
Feb 15, 2017
Posts
News
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership
Feb 15, 2017
Posts
News
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
Feb 15, 2017
Posts
News
6 Things You Should Know About Your PC
A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files.
Feb 15, 2017
Posts
News
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing.
Feb 14, 2017
Posts
News
How to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications
Feb 14, 2017