Much like a boxer's right hook, email has proven time and time again to be successful and should be one of the staples in your marketing playbook. In fact, email marketing is, and for the foreseeable

Everywhere we look these days, we hear about Big Data. I was watching Monday Night Football and saw a commercial for IBM’s Watson. Watson is an Artificial Intelligence (A.I.) that was

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose

Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people’s heads that doesn't

There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not.  To make the first clarification, there are a few types of “open” in our industry.

Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which which ranks among the top ten privately-held retail automotive groups in the nation

Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership

Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it