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The Black Hole That Is Your Marketing Data

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data
Mar 7, 2017
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Five Team-Building Exercises for Your Next Sales Meeting

I'm a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there's more to team building than just meetings and trainings.
Mar 7, 2017
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Women-Drivers.com 2017 Report

Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market
Mar 6, 2017
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DealerTeamwork Announces Partnership with InteractiveTel

InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers,
Mar 6, 2017
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Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]

For some reason, dealerships across America - and many other companies, for that matter - can't seem to figure out how to market to millennials. Hint: it's not about selling stuff
Mar 6, 2017
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Ask for the Sale, but Do It the Right Way

A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Mar 3, 2017
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Servicing Should Be a Love & Info Fest

This is a typical conversation I had with my customers every day at my shop.  I made sure I earned this respect beginning with the first meeting.  How easy and quickly that job got purchased
Mar 3, 2017
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Nobody Can Blame a Salesperson

In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I vividly remember
Mar 3, 2017
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Two Perspectives On Sourcing Auction Vehicles

The first dealer wants the car because he’s sold a few of the same units recently, and did pretty well in terms of front-end gross. The three-year-old car has about 40,000 miles,
Mar 3, 2017