Broadcast Radio and TV, and Cable still make up the majority of media spend in Automotive. While digital media allows some targeting advantages, “Traditional Media” still is the overarching

When was the last time you sat through a sales meeting and were fully engaged with the speaker in 10 minutes? I’ll speculate that that would be a rare occurrence in today’s world of the young

Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look

Computers, tablets, and smartphones are changing the way people interact with your dealership. They’re also changing the way your employees accomplish their work.

March 9, 2017 :: Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards.

Generating consistently great sales numbers can be a lot easier when your entire team is actually working like….a team. It all comes down to the marketing manager, who should

Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now, thanks to the

The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when it comes to

Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price of the vehicle.