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Five Critical Micro-Moments for a Successful Video Marketing Strategy

In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter on their online journey to your dealership. For any marketing strategy
Mar 28, 2017
Posts News

Think Tank Tuesday : You’ve Been Focusing on the Wrong Analytics! [VIDEO]

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one
Mar 28, 2017
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Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping
Mar 28, 2017
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Mighty Auto Parts Launches Spring Consumer Rebate Promotion

Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Spring 2017 Consumer Rebate Promotion. Available April 1 through May 31, 2017
Mar 28, 2017
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How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion
Mar 28, 2017
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How To Size Up The Automotive Market And Write Effective Job Descriptions

Whether your dealership is growing or looking to combat turnover, it’s important to take a strategic look at the automotive talent pool. Specifically, consider opening your search beyond applicants
Mar 27, 2017
Posts News

Support Your Dealership Community and They Will Support You!

Do you love your community? Have you ever wondered how you can promote your dealership and at the same time give back to your community? Well, it is not too late to start thinking
Mar 27, 2017
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Proper Choice of Communication: The Key to Customer Satisfaction

According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are overwhelmingly more loyal,
Mar 27, 2017
Posts News

Hard Facts: Tips To Capitalize On Your Blog [VIDEO]

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly
Mar 24, 2017