In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles

Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail

Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.

The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers's marketing plan (you have one, right?)

If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of Paul’s top 5 marketing tools that you’re probably not using.

Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.

BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising spectrum. And despite the edicts from some states attorney generals,

2017 promises to be another active year for buy/sells with private groups, and more public buyers, eager to put their capital to work. We find a continued flow of sellers coming to market

When starting out in business, most do not naturally look forward to the future and ask, “What do I want my legacy to be, and who will fill my shoes?” Rather, as entrepreneurs,