What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably don’t want to run out of them. You may like them enough that you don�

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the h

The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999.  This adds to an extensive list of domains (5,000) owned b

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time w

In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber resilience represents a different and useful way of thinking about protecting data and information sy

Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating away at the domestic auto market with high quality affordable products. That is also when the epithet �

Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer i

“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly prominent feature of the business landscape. While our ability to gather that data has largely outpa

More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63