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Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer

Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has mad
Aug 8, 2017
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How to Use Facebook’s Powerful Targeting Capabilities

Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives our digital advertising impressions. We can place ads in front of our past customers, customers who have recently browsed our websites and mob
Aug 8, 2017
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Mighty Introduces New Brake Program

Norcross, GA – August 8, 2017 – Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces an improved brake program. Mighty’s new program comes at a time when, according to industry sources, brak
Aug 8, 2017
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The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009

When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they are being sent? How often, or not often? How can you know for sure that the emails that are being sent
Aug 8, 2017
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When It Comes to Customers Don’t Judge a Book by Its Cover

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,
Aug 8, 2017
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Autosoft Certifies Dashboard Dealership Enterprises for Integration With Their Dealer Management System

Integration provides automotive retailers with advanced reporting solutions Pleasanton, CA – August 8, 2017 — Dashboard Dealership Enterprises, a leader in reporting solutions for automotive dealers, today announced that it has completed the
Aug 8, 2017
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Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Was the Fastest Growing Vehicle Segment in First Half of 2017

San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest ac
Aug 7, 2017
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Database – Gold Mines or Bottomless Pits?

I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as dif
Aug 7, 2017
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Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising

For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canv
Aug 7, 2017