WAYNE, PA., August 9, 2017 – MaximTrak Technologies, the international finance and insurance (F&I) platform provider, announced today that Chevrolet-Buick-GMC and Cadillac (CBGC) Protection, General Motors’ Protection coverage group, has sele

In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented far less information than they do now. Third-party sites had not yet taken off. Customers could browse and submit

According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto d

A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question, ‘Is your dealership taking advantage of AI?’ The rapid evolution of artificial intelligence has everyone talking, but what does th

Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital compan

Rich Content Helps Auto Dealers Discover If their Marketing Campaigns are Working Columbus, OH, August 9, 2017 — Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced

When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these technologies provide better customer experiences and, if they work, can easily lead to an increase in r

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It

RouteOne announces that Integrated Lending Technologies (ILT) is now an eContracting certified loan origination system (LOS) with RouteOne. Finance sources utilizing either of ILT’s systems will now benefit from a streamlined eContracting implement