If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data. �

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&a

Cumming, GA (August 30, 2017) – Client Command®, the automotive marketing leader in turning active shoppers™  into real customers, is thrilled to announce the company has again been named to the Inc 5000 List of the Fastest Growing companies of

Pembroke Pines, FL, August 30, 2017 (Newswire.com) – Acura of Pembroke Pines, the number one volume new Acura dealership in the Southeast United States for the last seven consecutive years, owned and operated by the Craig Zinn Automotive Group

“We sometimes miss the fruit of our hard work due to focusing on the wrong things”. Yes were busy but what were doing is not really moving us any closer to the results we desire. Here is a sharable quote “Focus on the Root not the

San Francisco, CA—August 30, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for

“Clicks-to-Bricks” Express Retail Platform will now allow provide instant cash offers on vehicles to consumers who shop online or at the dealership DALLAS, Texas, August 30, 2017 — Pearl Technology Holdings, LLC, (Pearl) (www.pearls

In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally. Over time, I have noticed common denominators in both groups. I won’t bother sharing what those ar