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Adopt a No Fake News Culture
Josh Blick explains why dealers should adopt a “no fake news” policy in their store in order to truly understand what’s going on financially.
Oct 13, 2017
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Is Your Service Marketing Budget out of Whack?
Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing. According to NADA, service
Oct 13, 2017
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BLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY
LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped -1.1% and trucks decreased -0.3% in value during September. Al
Oct 12, 2017
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Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of big city dealership advertising…the radio. My how things have changed! The vendors on the con
Oct 12, 2017
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The Power of UX Design
Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to
Oct 12, 2017
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Dealership Best Practices – Spend Management
Smart business owners and management teams know that there is value in learning from the best operators in their industry and also know that there is value in learning from those that are continuously lagging behind. The employment of Best Practices
Oct 12, 2017
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NIADA Selects Wheel’s Auto for Exclusive Supplier of CPO Point-of-Sale Tools
NIAGARA Falls, NY – October 12, 2017 – Wheel’s Automotive Dealer Supplies, Inc. announced today that the National Independent Automobile Dealers Association had selected it as the exclusive supplier of point-of-sale merchandising, collateral, a
Oct 12, 2017
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Avoid an Accident – It’s in Your Control (and Responsibility as a Dealer)
Once the vehicle is sold there remains another responsibility to the dealer. This is to assure the customer is confident that should they require collision repair, you are the one to provide it. Your recommendation of a collision repair facility is c
Oct 12, 2017
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Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy. The answers I will pr
Oct 12, 2017