I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy

“Like I See It” Achieves Best-Seller Status In Advance Of Official Release OAKBROOK TERRACE, IL (Oct. 17, 2017) –vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed hi

We all know inventory tracking works really well during the sales process. A customer comes up, the dealer salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehi

Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatic

Driven by digitalization, customer expectations for frictionless and fast experiences are being set by small, everyday interactions with companies like Skype, Google, and Amazon. The ease with which you can connect with family and friends across the

As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke

Josh Blick shares the importance of identifying inefficiencies in F&I in this short video blog.

Dealership organizations do not typically think about identifying and testing internal controls. With the volume of transactions in a dealership organization, strong internal controls are a must to reduce vulnerabilit Dealership organizations are pro

Auto In-Market Leverages Consumer Identities, Intelligence and Predictive Analytics to Help Omnichannel Marketers Target High Propensity Auto Shoppers  Oakbrook Terrace, Ill., October 25, 2017 – To help auto marketers improve omnichannel targeting