Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy inc

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

New Feature Empowers Auto Dealers to Capture their Share of  Multi-Billion Dollar Ecommerce Auto Parts Sales Iselin, NJ, February 27, 2018 — Darwin Automotive, a leading F&I software provider for the automotive industry, today announced i

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a

Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all

Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172% San Francisco, CA—February 26, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released i

ALBANY, N.Y. – Feb 26, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Bluebird Auto Rental Systems, a leading provider of cost-effective software to vehicle rental companies, has completed integration with Auto

To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors