Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren’

LAWRENCEVILLE, Ga. (April 18, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expe

Addition of Third Major OEM Increases Reach of the Verisk Data Exchange to 32 Percent of U.S. Auto Market JERSEY CITY, N.J., April 17, 2018 — Verisk (Nasdaq:VRSK), a leading data analytics provider, today announced that Hyundai Motor America has si

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sour

The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targetin

Dealerships can expect higher performing placements and faster turnaround times ATLANTA – April 17, 2018 – Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Part

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%. March experienced a higher number of applicants with qualifications t

Powered by proprietary machine learning algorithm, new technology provides sales prediction  CHICAGO – Have you ever shopped for a new car and a deal seems too good to be true? Sometimes waiting for a better deal isn’t the right move to finding