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Cox Automotive Names Marianne Johnson as Chief Product Officer

30-year innovation and tech veteran will lead team developing products across family of 20+ brands ATLANTA, June 11, 2018 – Marianne Johnson is joining Cox Automotive as chief product officer effective today, reporting to Executive Vice President a
Jun 21, 2018
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Proof Positive: Adtaxi’s ‘QUANTUM’ Significantly Boosts Campaign Performance

—Revamped Adtaxi.com Unveils Data on Recently Launched Optimization Engine— DENVER—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today launched its new company website. The revamped Adtaxi.com features a total rede
Jun 21, 2018
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Why Luxury SUV/CUV Shopping Interest is Surging

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the Luxury SUV/CUV market as it relates to shopping behavior and shopper interest. Shopper interest in Luxury Utilities continues to climb,
Jun 21, 2018
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The Future of Marketing Could Be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to f
Jun 21, 2018
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The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped
Jun 21, 2018
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Want to Maintain Your Shining Reputation? Follow These Reminders to Prevent Selling A Lemon

As a professional, who sells new or pre-owned vehicles to customers every day, you have a lot of responsibilities. Not only are you responsible for selling a car that your customer will fall in love with the moment it leaves the lot, but you also str
Jun 20, 2018
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Kelley Blue Book® Joins the Vin-UP™ Automotive Service Vehicle Equity Program

Trusted Kelley Blue Book Values to Help Retail Brands Acquire Quality Pre-Owned Inventory from the Service Lane Asbury Park, NJ (6/19/18) – Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service
Jun 20, 2018
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The Relationship Between Outbound Calls and Texting

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.
Jun 20, 2018
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Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback me
Jun 20, 2018