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E-Selling 2019: The New Road to the Sale

By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
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Manheim Bids Farewell to Nick Peluso After a Distinguished 30-Year Career

An industry icon recognized for his bold vision, technological innovation and dynamic leadership ATLANTA, Aug 29, 2019 – Manheim today announced that Nick Peluso, president of Manheim Digital, will retire from the company on December 31. It marks
Aug 29, 2019
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Differences Between CTV & OTT That Marketers Should Know

By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
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Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool

Powered by Manheim M LOGIC, MMR introduces relevant inventory suggestions that help dealers find the right vehicle at the right price even faster. ATLANTA – With growing margin compression and uncertainty in the market, dealers increasingly need to
Aug 29, 2019
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How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts

Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w
Aug 28, 2019
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Witt’s Wise Words: Inaction

 In this episode of Witt’s Wise Words, Bill Wittenmyer shares why inaction is your biggest competitor.
Aug 28, 2019
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How Retargeting Fuels Automotive Sales

In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Digital License Plates Mark a Step Toward R&T Modernization

By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are be
Aug 28, 2019
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No BDC, No Problem: How to Manage a Sales Team That Does It All

By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent
Aug 28, 2019