Growth Fuels More Than 1.3 Million Vehicles Sold to Digital Buyers Through July ATLANTA – When Manheim’s Simulcast technology was introduced to the remarketing industry in 2002, dealers were skeptical about this newfangled way of buying and sell

By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they

Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puge

By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, a

Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t s

By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex

Lease Approval Ratings Improve in July Following Slight Dip in June CINCINNATI, OHIO (August 15, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a r

By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio

What percentage of accurate data do you believe that you’re receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a “probably 60%.” When I ask why, the typical type of response is: “Well, as